“Doctor, I thought I wanted plastic surgery, but my friend just had a face-lift and she looks so strange. Now I’m sure I will never have plastic surgery. Besides, I can always tell when someone had something done. It never looks right, I want to look natural.”
Dr. Dayan and his staff have often heard these words said by patients. It’s tempting to explain why these fears are unfounded and based on extreme cases. However, there is some truth to the fear. Dr. Dayan explains that our affair with the concept of “better” and “youth” often blinds people until they’ve undergone a procedure for a new nose or bigger lips or sharper brows that don’t fit well into their specific face.
Does it surprise you to know that “subtle and hardly perceivable differences in faces are powerful enough to cause judgments of personality?” In a 2009 article, Dr. Walker and Dr. Vetter showed that less than a millimeter change in around the lips, eyes, and nose could completely change the way someone was perceived. However, the key was that these small isolated changes in facial features are consciously imperceptible. The essential element to the improvement is that the effect has to be natural appearing and subconsciously perceived. It is subtle alterations that positively alter projected appearances and the judgments received.
It is not just the technique and expertise of the treating physician, but the quality of the patient-physician interaction that makes the biggest difference in cosmetic and aesthetic medicine. Dr. Dayan states that the answer for success as a physician in the field of aesthetics is not a specific product or just having the best devices, it is a philosophy. Instead of telling a patient what is beautiful, understanding what makes beauty and why, might be the most important tool in a physician’s arsenal when working with aesthetic medicine.
To read the article in its entirety click HERE.
If you’re interested in learning if one of our research studies are right for you, call us: 1-855-DENOVA-1 OR click on the link below to sign up for study alerts.