The most important facet of medicine and clinical research is the patient. And while much of the research in aesthetic medicine, dermatology and plastic surgery is focused on improving appearance, often times, this does not take into account a key component- the psyche of the patient.
“Plastic surgery and cosmetic medicine are about feeling good about yourself. It’s not about looking better. That’s what inspires me. Plastic surgery is just the medium to make someone feel better about themselves. There’s a difference between beauty and attraction. Beauty is raw, but beauty doesn’t matter unless someone feels good about themselves.”
-Steven H. Dayan, M.D., F.A.C.S. (Founder)
Much of DeNova’s independent research focuses on self-esteem, quality of life and first impressions, which transcends how someone looks and extends into how an aesthetic or dermatologic treatment alters how a patient feels. Let DeNova Research develop a unique protocol that captures both the physical and emotional improvement of your new medical device, drug or procedure.
