What is Subliminal Difference you ask? It’s a concept that Dr. Dayan developed and it’s what drives his philosophy on aesthetic medicine. He writes about it in his New York Times Bestseller, Subliminally Exposed:
Harnessing the Power of the First Impression
When we make a step toward improving our attractiveness signal by getting a hairstyle and makeup that are perfectly appropriate for our facial structure, for example, we can expect more positive responses from others. Not just based on physical appearance, but also on the energy surge we gain fro our ramped-up self-esteem. Those enhancements are simple yet powerful adjustments that send positive responses in the other person.
Yet, if we go overboard with impression “enhancements,” we can ignite the opposite response by tipping off in someone’s subconscious mind that we’re trying to hide something, like bad genes, poor health or even deceit. It is the reason that women who wear excessive make-up are negatively perceived and that the comb over to a balding man is found highly unattractive. It is more beneficial to employ minor enhancements to what you already have than to try to be what you are not. (Subliminally Exposed, xvii)
Many of the research studies at DeNova Research incorporate the theory of Subliminal Difference through multiple methods (such as fillers, botox, make-up, or products to grow your lashes).
If you’re interested in learning if one of our research studies are right for you, call us: 1-855-DENOVA-1 OR click on the link below to sign up for study alerts.
